Good interface with interesting set of capabilities
August 01, 2023
Good interface with interesting set of capabilities
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
We mainly used Marketo Engage for lead management use cases and different business units' newsletters management. All of our clients were not tracking any number so far, and after implementing the solution in their businesses, clients started to make business decisions based on those numbers.
The next steps would be to implement lead scoring for those clients, and start to personalize experiences from this data.
The next steps would be to implement lead scoring for those clients, and start to personalize experiences from this data.
- Email editing
- Personalization
- Lead management
- Public web version of the emails as default (just like Mailchimp)
- Integration with other CRMs
- Lead Management
- Other
As of now, both of our clients are trying to increase their lead numbers by sending newsletters and product discounts using Marketo Engage. Some integrations are also planned, so they'll have more data to work with and create better opportunities with existing and new clients.
Another use case is migrating their existing newsletter database from other tool to Marketo.
Another use case is migrating their existing newsletter database from other tool to Marketo.
Less than 10,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes