Good interface with interesting set of capabilities
Updated November 20, 2024

Good interface with interesting set of capabilities

Fabio Frasson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We mainly used Marketo Engage for lead management use cases and different business units' newsletters management. All of our clients were not tracking any number so far, and after implementing the solution in their businesses, clients started to make business decisions based on those numbers. The next steps would be to implement lead scoring for those clients, and start to personalize experiences from this data.

Pros

  • Email editing
  • Personalization
  • Lead management
  • Purchase Funnel Management

Cons

  • Public web version of the emails as default (just like Mailchimp)
  • Integration with other CRMs
  • Ease of setup (initial setup)
  • Faster time to market
  • Increase in ROI
  • Ease of campaign management
  • Lead nurturing
  • Lead Management
  • Prospecting / New Business
  • Other
As of now, both of our clients are trying to increase their lead numbers by sending newsletters and product discounts using Marketo Engage. Some integrations are also planned, so they'll have more data to work with and create better opportunities with existing and new clients. Another use case is migrating their existing newsletter database from other tool to Marketo.
During my professional experience, I had the opportunity to use Adobe Marketo Engage alongside other solutions like HubSpot and Salesforce Marketing Cloud. While these tools offer advanced capabilities, especially in terms of integration and automation, Marketo Engage stands out in scenarios requiring complex segmentation and personalization. It provides unique flexibility in building customer journeys and tailored workflows, making it ideal for companies handling large data volumes and multi-channel campaigns.Moreover, its integration with other tools within the Adobe ecosystem, such as Adobe Target and Adobe Analytics, delivers deep insights and enables real-time campaign optimization. I chose Adobe Marketo Engage for its robustness and scalability, which make it a reliable solution for sophisticated marketing demands in both B2B and B2C contexts.
Less than 10,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

The solution plays well with CRM integration, since you'll be using this data to personalize and enrich client's experience. Wether you're sending emails, publishing landing pages, doing lead scoring or even track some behaviors in an external page, Marketo has it all! One think worth noting is that, for some use cases, you're going to need basic web development skills (HTML, CSS, JavaScript).

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
5
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
7.5
Calendaring
8
Event/webinar marketing
7
7.0
Social sharing and campaigns
7
8.0
Dashboards
8
Standard reports
9
Custom reports
7
8.3
API
8
Role-based workflow & approvals
9
Customizability
8

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