Adobe Marketo Engage Review
September 11, 2023
Adobe Marketo Engage Review
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Others
Overall Satisfaction with Adobe Marketo Engage
We use them as our ESP and marketing automation platform. Our primary use case is to send all of our marketing emails to all of our readers. Recruitment emails for events. Pretty much all emailing to our audiences runs through Marketo as well as the journey building, which is something that we were looking for when we migrated to them from our old ESP. So looking for more of that nurture-building campaigns and pushing people through these more automated journeys.
- I think Marketo does a lot of things particularly well as it pertains to email and having the ability to really get very detailed and particular for very different use cases. It kind of has the ability to do everything. You have to learn how to do it yourself, but it does enable you to really do any sort of email marketing campaigns in any fashion, in any sort of journey that you need. So it's very customizable.
- I think training and ease of use. There's a very large learning curve. I think getting some of our marketers up and running on Marketo takes typically a very long process just to get them fully trained on even just sending emails. It's one of the more difficult ESPs I've ever used. It functions great and it has a lot of features available, but just learning all of those features takes a lot of time. I'm a power user and I've been on the product for six years now and there's still a lot about the product that I don't know and that I'm still learning. So I think you just have to have a very technical mindset to be able to use the product when a lot of people are more marketers and just not used to doing some more customizable really tech oriented roles.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We're not really like an e-commerce site but when any kind of time we do have products in the sense of new media that we're putting out or new events, we're giving all of that to Marketo.
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking at other marketing automation platforms, we were looking at HubSpot and some of those I think the most kind of smaller marketing automation platforms. They just didn't seem to be able to accommodate a business of our size and for how much we email.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes