Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Being a marketing automation tool, the first use case is definitely email marketing and email nurturing. The second I would say is you know, I really engage our customers. We have nurturing programs and all of that that we use engagement programs for, keep nurturing our current and existing customers or we feel who can convert in future. So keep nurturing prospects and everybody, so lead nurturing, lead generation, and lead management.

Pros and Cons

Definitely engagement. I would say lead engagement not so much onto lead management or database management because there are quite a few things that we have challenges with. But with lead engagement and lead generation, it's an awesome tool.

Definitely database management. When it comes to database management, not just me being a digital marketing specialist. I've been having challenges dealing with duplicates, merging duplicates, managing duplicates, and a lot of people coming in, personal emails, business emails, all of that. So database management would be the biggest challenge I think that everybody's facing in Marketo or in general. I think in our marketing automation tool as well.

Using Marketo to Support Sales Goals

Cross-Sell
Lead Management

Definitely marketing qualified, higher marketing qualified leads.

Alternatives Considered

Outreach

It's definitely robust and it has more features, capabilities, and a lot more user familiarity for me maybe because I got hooked onto Marketo pretty soon. But I've heard people having really good challenges working on Marketo versus, I would say Outreach with HR easier for a non-marketing operations person.

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

It's definitely suited for a large-scale company with a lot of databases, but then in the past, I've seen smaller companies trying to use it, but they cannot. I would say, having a good Marketo, not an expert, but at least a functioning person, somebody who has Marketo experience definitely makes sense to have it with a company who has a Marketo expert in-house. That makes a really big difference. But then if you really go for consultancy and all of that, then you do not have the complete views of Marketo.

Adobe Marketo Engage Review

Modules Used

Overall Satisfaction with Adobe Marketo Engage