Adobe Marketo Engage Review
Updated September 11, 2023

Adobe Marketo Engage Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Others

Overall Satisfaction with Adobe Marketo Engage

We primarily use Adobe Marketo Engage to nurture leads for demand generation to increase our revenue, to maintain customer communication and interaction with our customers. Let them know about product releases and courses we have coming up.

Pros

  • It particularly integrates with salesforce.com very well. I do enjoy that.
  • You can find the history. It's easy to find activity history on an individual person.
  • The filters are phenomenal and just the wealth of data.
  • Lead Scoring
  • Lead Nurturing
  • Passing of info to Sales

Cons

  • So that would be Marketo integration with Dynamics. So with Salesforce it's a 10 out of 10, and with Dynamics it's about a 4 out of 10. So there are several things that the dynamics version cannot do that the Salesforce version can do.
  • The Native Sync with Dynamics...headache
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
It's vital. So there's not a campaign that goes out that doesn't involve or touch somehow Marketo. So Marketo is involved in every phase of every campaign that we do. So it's integral.
Marketo gives Marketing the power to harness the information in your CRM System. It can be as complex or simple as you need, depending on your maturity level with automation. I cannot image using anything other than Marketo to grow my company.
100,000 to 250,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

Yes

It is well suited for filtering out your customers from a CRM database, which can contain several hundred thousand people. It has the ability to filter down to an exact single person. You can filter or segment by a group of people. Customize communication to those people. Make one-on-one emails with tokens, the ability to tokenize and basically gives the non-technical design people the ability to make decent-looking emails without having in-depth knowledge of other Adobe products that designers would have.

Adobe Marketo Engage Feature Ratings

9.1
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
7.0
Social sharing and campaigns
7
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.0
API
9
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
4
Integration with SugarCRM
Not Rated

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