Item: Adobe Marketo Engage
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We primarily use Adobe Marketo Engage to nurture leads for demand generation to increase our revenue, to maintain customer communication and interaction with our customers. Let them know about product releases and courses we have coming up.

Pros and Cons

It particularly integrates with salesforce.com very well. I do enjoy that.
You can find the history. It's easy to find activity history on an individual person.
The filters are phenomenal and just the wealth of data.
Lead Scoring
Lead Nurturing
Passing of info to Sales

So that would be Marketo integration with Dynamics. So with Salesforce it's a 10 out of 10, and with Dynamics it's about a 4 out of 10. So there are several things that the dynamics version cannot do that the Salesforce version can do.
The Native Sync with Dynamics...headache

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

It's vital. So there's not a campaign that goes out that doesn't involve or touch somehow Marketo. So Marketo is involved in every phase of every campaign that we do. So it's integral.

Alternatives Considered

N-able Mail Assure and Mailchimp

Marketo gives Marketing the power to harness the information in your CRM System. It can be as complex or simple as you need, depending on your maturity level with automation. I cannot image using anything other than Marketo to grow my company.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Did Adobe Marketo Engage live up to sales and marketing promises?

Did implementation of Adobe Marketo Engage go as expected?

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

It is well suited for filtering out your customers from a CRM database, which can contain several hundred thousand people. It has the ability to filter down to an exact single person. You can filter or segment by a group of people. Customize communication to those people. Make one-on-one emails with tokens, the ability to tokenize and basically gives the non-technical design people the ability to make decent-looking emails without having in-depth knowledge of other Adobe products that designers would have.

Adobe Marketo Engage Review

Modules Used

Overall Satisfaction with Adobe Marketo Engage