The perfect approach for businesses interacting with their customers
October 04, 2024

The perfect approach for businesses interacting with their customers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo Sales Insight
  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage effectively meets all digital marketing needs including email marketing, online ads and mobile advertising by gathering and reporting large amounts of data, so enabling the refining of strategies to raise client involvement and results. And hence it makes connecting engagement with purchase inclination simple.

Pros

  • While its user friendly interface streamlines email tracking for salespeople, teams kept informed and competitive by their capacity to manage many campaigns and target lists.
  • Unlike other more constrained platforms, this one allows you to be creative with your marketing techniques and features totally changeable lead scoring models, the two things absolutely vital in the digital age.
  • Revenue cycle modeler and related products enable you to monitor leads as they pass through your marketing and sales channels, create insightful reports based on lead data and create automated nurturing tracks across engagement programs.

Cons

  • Even with a programmer on staff, we periodically struggle with html changes and synchronizing with other software applications.
  • Even with all the improvements, the landing page builder still needs a developer to generate custom templates.
  • Also whiteboarding and careful design are needed to define the architecture and create complex programs including several nested smart campaigns.
  • Time sensitive marketing strategies benefit companies of all kinds especially from Adobe Marketo Engage's strong email marketing solutions including deep segmentation and dynamic content creation.
  • By linking users via tools like user conferences and local events, the platform also promotes information sharing.
  • The implementation specialist and the support team at Marketo went out of their way to help us maximize the platform and hence truly enhancing my experience with the firm.
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

I would want to highlight the helpful training program offered by Adobe Marketo Engage, which helped me to certify and gave me reference materials to go over following the test. Having oversaw many Marketo instances for more than 5 years, I can say that it is more configurable than hubspot, a tool more fit for small and medium sized companies.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
8.3
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
8.5
Calendaring
9
Event/webinar marketing
8
9.0
Social sharing and campaigns
9
7.7
Dashboards
7
Standard reports
8
Custom reports
8
8.2
API
9
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
8

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