Excellent product with room to grow
March 11, 2025

Excellent product with room to grow

Gheorghe Cotruta | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We are a retailer, so we use it to create audiences and to activate those for advertising and personalization purposes.

Pros

  • ID stitching
  • Profile creation
  • Audience size estimation
  • Easy to understand platform

Cons

  • Platform UI performance
  • More flexible data schemas
  • A better DDBB technology
  • Increased convertion rates
  • Improved ad spend value
It is one of the best market options. We already have all our implementation in here and our team knows how to use the platform
We are using it for audiences and for AJO. We increased our conversion rates and improved the ROI.
A very user-friendly platform for low-mid level users, not that much for developers.
Adobe has a better usability, overall better profile governance and a better estimation for audiences. It works great with other Adobe Products

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

No

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

It is great for profile managing and engagement. It works wonderfully for Banks and Retailers. Amazing activation and personalization suite. Works great with all the Adobe Cloud suite, like target or Journey Optimizer

Adobe Real-Time CDP Feature Ratings

Customer Data Management
9.4
Account Scoring
9
Customer Data Governance
8
Data Connectors
9
Data Enhancement
9
Data Ingestion
10
Data Storage
10
Data Visibility
10
Event Data
10
Identity Resolution
10
Audience Segmentation & Targeting
8.3
Standard visitor segmentation
7
Behavioral visitor segmentation
8
Website personalization
10
Tag Management
9.3
Tag library
10
Ease of writing custom tags
8
Rules-driven tag execution
10
Tag performance monitoring
8
Page load times
10
Mobile app tagging
10

Using Adobe Real-Time Customer Data Platform

It is one of the best market options. We already have all our implementation in here and our team knows how to use the platform

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