More transparency on data governance is always a good thing.
March 22, 2025

More transparency on data governance is always a good thing.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

In our organization, We use Adobe Real-Time Customer Data Platform for audience targeting

Pros

  • Audience Segmentation
  • Activation of the Journey

Cons

  • Difficulty playing with other technology that we have
  • Need an easier to use interface for less savvy teams
It's such a pain to get the right tool in place.
More transparency on data governance is always a good thing.
Dumb it down a bit more for less savvy users.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

No

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

Adobe Real-Time Customer Data Platform is well suited for hydrating the funnel. This should help s re-think our overall marketing.
Adobe Real-Time Customer Data Platform is less appropriate for branding where we don't have a data signal.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
6.9
Account Scoring
6
Customer Data Governance
4
Data Connectors
10
Data Enhancement
8
Data Ingestion
9
Data Storage
6
Data Visibility
6
Event Data
6
Identity Resolution
7
Audience Segmentation & Targeting
Not Rated
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
Website personalization
Not Rated
Tag Management
Not Rated
Tag library
Not Rated
Ease of writing custom tags
Not Rated
Rules-driven tag execution
Not Rated
Tag performance monitoring
Not Rated
Page load times
Not Rated
Mobile app tagging
Not Rated

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