Adobe Real-Time Customer Data Platform is the way to go but dont mind the little hiccups along the way

With certain challenges around profile collapse has made it slightly harder towards the activation of real time use cases. It prevents a certain percentage of users being personalised to, thus reducing our scale of personalisation due to interface limitations. However, we still think there is still a lot of unexplored potential, which we are keen to explore and thus likely to renew in the future once we overcome the above challenge.

It has been a great product in terms of usage and has enabled us to explore a lot more scope of personalisation in line with our business goals.

It is suited when you are segmenting large volumes of customers into smaller segments and need to personalise at quicker speeds on the website and app, Sometimes the interface makes it harder to make changes to segments that have been created, thus preventing dynamic personalisation.