Adobe Real-Time Customer Data Platform - with lot of prospect
March 26, 2025
Adobe Real-Time Customer Data Platform - with lot of prospect
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Real-Time Customer Data Platform
Adobe RTCDP is our enterprise customer Data platform adapted as part of strategic initiative to move to Adobe suite of products for marketing and experience automation. It works well along with AEP, AJO and CJA
Pros
- Near Real-time segmentation and audience qualitifcation
- Integration with rest of AEP products
- Activation is easy
Cons
- Audience manager functionality should be rolled into this product
- Activation is limited to specific channel and use cases
- Adobe Target integration need some work
- Realtime personalization
- business friendly centralized segmentation platform
Well, AEP provide the data governance functionality and RTCDP enforce. good functionality. DULE
Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?
No
Are you happy with Adobe Real-Time Customer Data Platform's feature set?
No
Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?
Yes
Did implementation of Adobe Real-Time Customer Data Platform go as expected?
No
Would you buy Adobe Real-Time Customer Data Platform again?
Yes
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