Tyler's Adobe Real-Time Customer Data Platform Review
March 26, 2025

Tyler's Adobe Real-Time Customer Data Platform Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

I work for Dick's Sporting Goods and we use RTCDP to collect data, create audiences and run journeys. Our main problem with it though is that we have a contract for AEP but are unable to use AJO as an esp due to a contract with another vendor. We wont be able to unlock the full capabilities until this contract ends

Pros

  • Organizes data
  • gives insight into profiles
  • connects well with other Adobe tools

Cons

  • the UI is full of bugs
  • Limits on number of audiences, profiles etc..
  • it has allowed us to gain more insights into our profiles
  • we have been able to manage our schemas with ease
Because we have already renewed our contract lol
We use it see how our audiences/journeys perform in one place that has consolidated our monitoring
the UI is honestly terrible.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

It is great as a CDP when your org is only using Adobe tools but due to the fact that we have other vendors, it is unable to work fully as expected.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
6.8
Account Scoring
7
Customer Data Governance
8
Data Connectors
9
Data Enhancement
8
Data Ingestion
10
Data Storage
5
Data Visibility
5
Event Data
7
Identity Resolution
2
Audience Segmentation & Targeting
6.0
Standard visitor segmentation
6
Behavioral visitor segmentation
7
Website personalization
5
Tag Management
4.3
Tag library
4
Ease of writing custom tags
6
Rules-driven tag execution
4
Tag performance monitoring
4
Page load times
3
Mobile app tagging
5

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