For B2B2C
March 27, 2025
For B2B2C
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Real-Time Customer Data Platform
The business line was looking to reduce the dependency on the IT teams and bolster personalization
Pros
- Centralizes the data with both the event and customer attribute data
- Enable a real time component via WebSDK
- User friendly interface for data and audience creation
Cons
- Does not support B2B2C
- Not easy to to use the APIs
- Marketers have access to create campaigns without depending on the IT teams
- Comprehensive audience creation strategy enables better management of targeted participants
- Faster time to launch campaigns
It was aligned withs standard governance and PII protection
Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?
Yes
Are you happy with Adobe Real-Time Customer Data Platform's feature set?
No
Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?
No
Did implementation of Adobe Real-Time Customer Data Platform go as expected?
No
Would you buy Adobe Real-Time Customer Data Platform again?
No
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