Adobe Real-Time Customer Data Platform 1
March 27, 2025

Adobe Real-Time Customer Data Platform 1

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

Most of the problems relies on data quality, data activation and most of them on internal (in-house) and local regulations. There exist some force limitation form he product too to adapt it to the technology architecture.

Pros

  • Expose and activate data
  • Merge identities
  • Collect Web data

Cons

  • Household model to avoid merged profiles by primary keys
  • Bugs and connection error messages
  • High maintenance issues and incidents
  • Increase ROI in paid media
  • Decrease Ad Spent
  • Speed up data ingestion efforts
Because I'm a Partner
In LATAM there is a lot a local and custom regulations, in some cases there are not included or not defined and the clients are not mature in this matter.
The only thing is the constant error messages.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

Well Suited
For FSI and 100% digital business models. Guarantee and facilitate the identity relation individually.

Less Appropiate
Even when you have a B2B tier there's is a lot to enhance in this to manage a sales management pipeline. It would be perceived as a CRM evolution/ substitution.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
8.1
Account Scoring
9
Customer Data Governance
8
Data Connectors
7
Data Enhancement
8
Data Ingestion
10
Data Storage
7
Data Visibility
9
Event Data
9
Identity Resolution
6
Audience Segmentation & Targeting
8.7
Standard visitor segmentation
10
Behavioral visitor segmentation
9
Website personalization
7
Tag Management
8.3
Tag library
10
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
8
Page load times
8
Mobile app tagging
8

Using Adobe Real-Time Customer Data Platform

Because I'm a Partner

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