Adobe Real-Time Customer Data Platform
March 26, 2025

Adobe Real-Time Customer Data Platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use RTCDP to build audiences for paid media, on-site personalization, and email campaigns through AJO. Our use cases span across all banking products but are rooted in improving our personalization efforts.

Pros

  • Improve time to market
  • Data refresh
  • Improve operational efficiency

Cons

  • Lookalike modelling does not work all the time
  • Customer AI does not combine attribute & event data
  • Improve campaign efficiency
  • Improve operational efficiency
Have not operationalized it long enough to see the revenue impacts. Thus far it has been a good experience but will have to see once we enrich the platform with more data,
Extremely user friendly.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Not sure

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

No

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

Improving the accuracy of of our paid media audiences and can improve the overall match rate compared to our previous DMP solution.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
8.3
Account Scoring
7
Customer Data Governance
6
Data Connectors
10
Data Enhancement
9
Data Ingestion
9
Data Storage
8
Data Visibility
7
Event Data
9
Identity Resolution
10
Audience Segmentation & Targeting
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Website personalization
10
Tag Management
6.0
Mobile app tagging
6

Using Adobe Real-Time Customer Data Platform

Have not operationalized it long enough to see the revenue impacts. Thus far it has been a good experience but will have to see once we enrich the platform with more data,

Comments

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