Streamlined Integration and Proactive Support
November 10, 2025

Streamlined Integration and Proactive Support

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

The use case is pretty simple: I have different sources of customer data, and by using that, I need to prepare a unified customer profile. With that data, I can filter similar types of customers and export them. Based on their attributes, I can also trigger personalized journeys and provide a better customer experience. All of this is very easy to use.

Pros

  • Unify customer data profiles by combining them from different sources.
  • Easy to integrate with out-of-the-box available integrations as sources and destinations.
  • Combine similar customer profiles to generate segments or audiences.

Cons

  • Troubleshooting is hard when the schema is complex
  • Schema creation process
  • Mapping process
  • Higher conversion rates through personalization
  • Channel centric marketing
  • Faster campaign execution
As I mentioned earlier, there are many reasons such as preparing a unified customer profile so you can easily evaluate your customers, generating segments or audiences for similar types of customers based on city, country, or attributes, and targeting them for campaigns. You can also create individual personalized journeys based on the data available at the customer level.
Because of data governance capabilities, we can gain customer's trust by demonstrating that their data is managed responsibly and used only for value-driven, consent-based personalization. It actually feels like the right balance between speed and governance. Operational efficiency has also improved, as marketers can safely activate governed data without waiting for IT approval.
Quite good ui for building audiences / segments, validating unified profiles, and managing out-of-the-box data sources & destinations. Seamless integration across the Adobe ecosystem (Commerce, AEM, AJO, Target, Analytics) makes configuration and activation very smooth. Connectors and identity stitching make it more powerful for both Adobe and non-Adobe integrations. It's easy to setup if you are doing for the first time as lots of recordings are available from dashboard it self.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

It's easy to configure with all Adobe ecosystem products as well as other third-party products. Quite good result in generating unified customer profile from difference sources as well as generating audiences with similar attributes. The Privacy and Governance labeling process is sometimes confusing. I mean, it's a hard process - not confusing, but whenever you are working on large scale projects, it may cause challenges.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
9.3
Account Scoring
9
Customer Data Governance
8
Data Connectors
10
Data Enhancement
10
Data Ingestion
9
Data Storage
10
Data Visibility
10
Event Data
9
Identity Resolution
9
Audience Segmentation & Targeting
9.0
Standard visitor segmentation
10
Behavioral visitor segmentation
8
Website personalization
9
Tag Management
8.7
Tag library
9
Ease of writing custom tags
9
Rules-driven tag execution
9
Tag performance monitoring
9
Page load times
8
Mobile app tagging
8

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