Adobe Real-Time Customer Data Platform Outstanding
March 27, 2025

Adobe Real-Time Customer Data Platform Outstanding

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use Adobe Real-Time CDP to improve our clients' life

Pros

  • Streaming
  • Batch Ingestion
  • Edge

Cons

  • Definition time
  • Audience results
  • Processing Time
  • For a client perspective there is a lot of opportunities like budget optimization
  • CPC
  • Better communication
Because Adobe Real-Time CDP helps client to improve the characteristics of any type of business, they can work to optimize the advertisement investment and different topics that helps generate budget savings. It depends also in the quality of the data and the architecture of the internal systems this is the most important
Its important to have the data governance to improve the things that are important for the company. If there is no an strategy that works to the company to protect their customer information probably they are going to be in huge risk. Also its important to connect with all the different teams with the same vision
Its not the most user friendly tool, also you can learn a lot of things with a good partner, its important to have a basic knowledge in analysis an data interpretation. Also as I mentioned before you have to guarantee that your data is clean an it worths for the business purposes
Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so that's why I like Adobe Real-Time CDP

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

I thought it was a complex license and product but it works well for mid enterprise companies

Adobe Real-Time CDP Feature Ratings

Customer Data Management
8.4
Account Scoring
10
Customer Data Governance
10
Data Connectors
6
Data Enhancement
10
Data Ingestion
4
Data Storage
10
Data Visibility
10
Event Data
10
Identity Resolution
6
Audience Segmentation & Targeting
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Website personalization
10
Tag Management
9.2
Tag library
6
Ease of writing custom tags
9
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
10

Using Adobe Real-Time Customer Data Platform

Because Adobe Real-Time CDP helps client to improve the characteristics of any type of business, they can work to optimize the advertisement investment and different topics that helps generate budget savings. It depends also in the quality of the data and the architecture of the internal systems this is the most important

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