AdRoll keeps traffic 'rolling' in
March 24, 2016

AdRoll keeps traffic 'rolling' in

Billy Barker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

We use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.
  • Simple, easy to use interface and dashboard for reporting on metrics.
  • Easy access to support via a chat button button in the lower right corner of the screen.
  • Uploading artwork is simple, just drag and drop.
  • Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
  • Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
  • I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.
  • We don't measure the success of AdRoll by money, but rather traffic to our site. More traffic is a success and we receive more traffic because of AdRoll.
We've only ever used AdRoll for retargeting and been happy with their product and the results. Companies should clearly test a few similar products and decide what they need and if the product does that. AdRoll is well suited for us.

AdRoll Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
8
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
Not Rated
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated