AdRoll: Hit or Miss
October 23, 2015

AdRoll: Hit or Miss

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

2014-2015 FBX & Twitter Retargeting

Modules Used

  • 2014-2015 FBX & Twitter Retargeting

Overall Satisfaction with AdRoll

I personally used AdRoll for Facebook and Twitter retargeting for one of our largest clients. The client was education focused. We managed Facebook via the AdRoll interface, but we had to manage Twitter ourselves and in the Twitter interface, so I don't really understand the purpose of AdRoll's role on that platform. Perhaps that has changed now and we can manage all social in the AdRoll interface, which would be helpful.
  • Customer Support.
  • UI management (for Facebook).
  • Proposal turnaround time.
  • Merge social platforms into one easy interface for management.
  • My agency rep did not seem very knowledgeable about the product itself.
  • Account manager had basic knowledge regarding optimization tactics.
  • We saw a good amount of leads but at a high CPL.
  • Better customer service in terms of knowledge.
Kinetic wasn't a big player at that time.
There are other vendors we would probably use instead. Other vendors have quick response times, access to the Facebook API, etc.