Ease of entry for analytics newbies... for veterans, be ready to take your capabilities and dial them up to 11!
May 14, 2022

Ease of entry for analytics newbies... for veterans, be ready to take your capabilities and dial them up to 11!

Cory Hubbard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Alteryx Analytics Gallery

Overall Satisfaction with Alteryx

We use Alteryx in a number of ways across the organization, and leverage it in different capacities wherever data analysis and process automation are needed. We use Alteryx for data prep and blending across numerous disparate data sources, customer segmentation and buy propensity analysis, time series forecasting, market opportunity analysis, consumer behavior, and geospatial coverage based media selection optimization, automated report generation, automated invoice pdf scraping, media delivery pacing reports, and the list goes on. We are able to leverage a small team of Alteryx Designer users for ad-hoc analysis requests and builds of analytic applications. Over 100 of these analytic apps have been deployed across the organization via our Alteryx Gallery that is all utilized in different capacities, allowing end-users to complete high-level analytics and reporting tasks for instance with only a quick interaction with a simple interface and no coding or even "drag and drop analytics" knowledge needed. One such application alone has automated analytics processes and report generation to the degree that with the amount it has been used, what would have once taken in aggregate 20+ years of labor to produce has been reduced to a single workweek of staff input and computer processing time.
  • Extremely easy to use interface, with complex coding options available if/when needed.
  • Data connections and outputs available to just about everything.
  • Advanced spatial analytics capabilities are extremely easy to use.
  • A larger library of data sources being leveraged/licensed through Alteryx directly similar to the Experian and Dun & Bradstreet data that is available now would be ideal for additional data enrichment.
  • The ability to take R and Python-based data insights/model outputs/forecasts/etc. and pull directly into downstream tools and reporting is a bit lacking and could use improvement.
  • Decades worth of labor reduced to mere weeks with analytics process automation.
  • Through data aggregation and enrichment we are able to leverage multiple industry-leading media audit sources and combine them to produce better measurements than the sum of the individual parts. Doing so has allowed the organization to leverage attribution capabilities in traditional media that were otherwise thought only possible in digital mediums.
  • Analytic applications and processes that have been built and deployed are helping land and retain 7-figure plus clients that would not have given us the time of day previously.

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Alteryx is extremely easy to use out of the box, especially if you have previous knowledge of the analytics capabilities covered in its stable. Where this may not be the case, there are a plethora of training materials and examples available both directly within the Designer software as well as within the Alteryx community ecosystem.
The Alteryx support team is extremely responsive and knowledgeable of the toolset. They work hand in hand with customers to work through issues, and when they are beyond the scope of internal software capabilities are elevated to the development team and often incorporated into the roadmap for future releases.
If you work with data in any capacity, odds are Alteryx will help you get your job done better, faster, or both. While there are a plethora of published use cases and pre-built workflows to start from related to different industries and uses, one thing to keep in mind is that this is not a pre-built solution, it is a blank canvas to paint on. If you are just getting into the analytics space, this is a very easy way to learn and enter the arena. If you are already familiar with advanced analytics techniques and uses, Alteryx will take your existing skillset and capabilities and dial them up to 11!

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