Thumbs up to AppNexus!
Updated November 19, 2014
Thumbs up to AppNexus!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppNexus
AppNexus is used in two departments in our company: Media Solutions and RTB.
For Media Solutions: We implement display and facebook campaigns and run these campaigns live. When appropriate, we optimize and sent out reporting to client for the campaign.
For RTB: AppNexus is one of the DSPs used to access our open exchange. The RTB team monitors the exchange from publisher to DSP and optimizes toward removing any suspicious domains to make available premium quality impressions.
For Media Solutions: We implement display and facebook campaigns and run these campaigns live. When appropriate, we optimize and sent out reporting to client for the campaign.
For RTB: AppNexus is one of the DSPs used to access our open exchange. The RTB team monitors the exchange from publisher to DSP and optimizes toward removing any suspicious domains to make available premium quality impressions.
- The reporting is easy to use and download. The metrics are laid out in a way where you just pick and check the box of how you want your report generated.
- The UI is very user friendly, it's easy to find advertisers and campaigns filtered by active and inactive
- I like the features once you find an advertiser and click on it, you can see all the options on the left hand side in process order to set up campaign, including reporting
- AppNexus has a very useful wikipage with setup instructions including visuals for a better understanding.
- The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
- The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
- As a positive impact, we were able to use AppNexus to run campaigns that we didn't have the inventory for.
- As a negative impact, the 2 facebook campaigns I have ran with AppNexus has CTR much below average and there wasn't able to optimize much other than optimizing toward bid ranges for the fold performing well.