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Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable …
Overview
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Recent Reviews
Popular Features
- DSP integration (8)9.090%
- Ad dashboards (9)9.090%
- Ad campaign creation (8)8.080%
- Ad performance reports (9)7.070%
Pricing
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What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is AppNexus?
AppNexus Integrations
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AppNexus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Reviewers rate DSP integration and Ad deployment and Ad dashboards highest, with a score of 9.
The most common users of AppNexus are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.
AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.
Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.
Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.
Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.
Cons:
- Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
- Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
- Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.
Attribute Ratings
Reviews
(1-16 of 16)Companies can't remove reviews or game the system. Here's why
May 27, 2021
Great CTV Solution
- Lots of CTV inventory
- Premium publishers
- Exclusive supply deals
- High CPMs
- Not enough traffic in Tier 3 countries
- Needs more anti fraud controls
March 03, 2020
AppNexus (APN) Review
- Integration within internal platforms
- Pixel implementation/creation
- Custom audience segments
- The platform itself seems dated
- AppNexus (APN) doesn't work for a 30-min window during the day
- Unable to preview creative/placements for test links
- Many options in terms of aspects of detail in campaign management.
- Automated systems that also work in tangent manually to allow manual optimizing and reporting.
- Systems felt flexible and gave more control to activities.
- The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
- The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
- No phone support is offered which would have made several things easier than exchanging confusing emails.
- Video inventory is still not implemented.
October 08, 2019
AppNexus is a strong partner
- Account management.
- Header bidding.
- Reporting.
- Higher fill.
- Higher CPM.
October 07, 2019
AppNexus Review
- Highly customizable.
- Quality audience.
- Audio ads available too.
- Could be better from a view-ability perspective.
- Interface can be clunky.
- Support could be better.
September 05, 2019
A clean ecosystem
- A lot of connected TV inventory.
- Premium publishers.
- A very clean ecosystem, and we've never had an issue with fraud on the platform.
- They charge a 1 USD fee for auditing creatives, which is unacceptable.
- High CPMs.
- The platform is not very easy to use.
August 09, 2019
Great SSP!
- Exclusive reach on selected premium publishers.
- Extensive vetting of creatives to protect the integrity of their ecosystem.
- World class support team.
- They charge to audit creatives, which is unacceptable.
- The platform is not easy to use. Not intuitive.
- Steep prices on their inventory.
February 08, 2018
The best Yield Management App
- Yieldex's unique capability to report metrics by section and DMA
- Yieldex's superior forecasting capability
- Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
- Yieldex's capability to track Salesperson Performance
- Better visualization and dashboard will make it a perfect product.
- The product concept is hard to master. More video training in addition to the interactive training may help.
- More report templates will make my life easier since it takes time to build one.
April 29, 2016
Appnexus is good but it could get even better!!
- Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
- More and various targeting contextual categories.
- Budget pacing is really great and super accurate.
- Customer Service - you don't have an account representative assigned to trading desks.
- User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
- There is no training or certification available for users.
October 27, 2015
AppNexus, a great tool for Programmatic Marketers
- I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.
- The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
April 29, 2015
Pixel Pro Media Review on AppNexus
Score 8 out of 10
Vetted Review
Verified User
- As per my experience they have strong support personnel. Solving the issues as and when required.
- We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
- They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
- Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
- Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
- There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
November 19, 2014
Thumbs up to AppNexus!
Score 7 out of 10
Vetted Review
Verified User
- The reporting is easy to use and download. The metrics are laid out in a way where you just pick and check the box of how you want your report generated.
- The UI is very user friendly, it's easy to find advertisers and campaigns filtered by active and inactive
- I like the features once you find an advertiser and click on it, you can see all the options on the left hand side in process order to set up campaign, including reporting
- AppNexus has a very useful wikipage with setup instructions including visuals for a better understanding.
- The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
- The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
March 07, 2014
RTB on AppNexus
Score 7 out of 10
Vetted Review
Verified User
- User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
- Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
- Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
- Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.
- Reporting -- reporting is slow, and requires pulling a separate report for each topic.
- Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
- Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)
March 01, 2014
AppNexus is the tool that you're missing
Score 8 out of 10
Vetted Review
Verified User
- Inventory - Clear ways to define journals, dating methods and unique identifiers
- Data is curated to make everything as useful as possible - you can see what makes people click and what doesn't
- You can easily match IDs to see which pages were browsed, which were clicked and to figure out which ads the user has or has not seen
- Data is only stored for a year, I'd like to see longer result storage
- Sometimes it get confusing to find things based on the website organization
March 01, 2014
From Start to Finish, this is the Solution
Score 8 out of 10
Vetted Review
Verified User
- Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
- Build Domain Lists for clients to make sure they run where they are comfortable
- If the data were real time that would make the system that much better
- The delays in reporting are very inconvenient especially when trying to optimize campaigns using AppNexus data
February 25, 2014
AppNexus user Review
- Inventory reach
- Deeper reach to multiple exchange sources
- FBX integration to strengthen capabilities
- System downtime
- Reporting delays
- User-interface issues (bugs and design updates)