From Start to Finish, this is the Solution
Anonymous | TrustRadius Reviewer
March 01, 2014

From Start to Finish, this is the Solution

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction

AppNexus is being used to buy inventory in the marketplace for clients to provide better strategies for them - it is used by our Trading Desk Department
  • Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
  • Build Domain Lists for clients to make sure they run where they are comfortable
  • If the data were real time that would make the system that much better
  • The delays in reporting are very inconvenient especially when trying to optimize campaigns using AppNexus data
  • Allowed us to create better strategoies for clients besides buying directly with Publishers
  • Adobe Photoshop,Basecamp,DoubleClick,GoToMeeting,McAfee,Synthesio,WebEx Meetings
Interface is user friendly, you can handle a campaign from start to finish without needing many other products/platforms.
The main question that I would ask - Am I using AppNexus data often (i.e daily) to help optimize my campaign. If so, that might be a problem as the data is available about every 4 hours which is reasonable, however, the outages and delays on reporting is quite often.