Item: AppNexus
Rating: 8
Author: Verified User

Overall Satisfaction

Use Cases and Deployment Scope

AppNexus is being used to buy inventory in the marketplace for clients to provide better strategies for them - it is used by our Trading Desk Department

Pros and Cons

Pros

Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
Build Domain Lists for clients to make sure they run where they are comfortable

Cons

If the data were real time that would make the system that much better
The delays in reporting are very inconvenient especially when trying to optimize campaigns using AppNexus data

Return on Investment

Allowed us to create better strategoies for clients besides buying directly with Publishers

Alternatives Considered

Adobe Photoshop,Basecamp,DoubleClick,GoToMeeting,McAfee,Synthesio,WebEx Meetings

Likelihood to Renew

Interface is user friendly, you can handle a campaign from start to finish without needing many other products/platforms.

The main question that I would ask - Am I using AppNexus data often (i.e daily) to help optimize my campaign. If so, that might be a problem as the data is available about every 4 hours which is reasonable, however, the outages and delays on reporting is quite often.

Comments

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From Start to Finish, this is the Solution