AppNexus user Review
February 25, 2014

AppNexus user Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller

Modules Used

  • Campaign Setup
  • Wiki for advertising sales
  • Targeting Components
  • Reporting
  • Audience Segmenting
  • Dynamic Remarketing Applications

Overall Satisfaction

System integration through the API in reporting statistics, inventory management, campaign management, and optimization. Used across our organization for various applications.

Pros

  • Inventory reach
  • Deeper reach to multiple exchange sources
  • FBX integration to strengthen capabilities

Cons

  • System downtime
  • Reporting delays
  • User-interface issues (bugs and design updates)
  • Increased campaign targeting options
  • Increased inventory reach
  • Additional applications to increase campaign strategies
  • Negative impact on reporting delays
AppNexus stacks up very well and works to mend across similar products, and to our proprietary technologies. They've created a platform that's close to a one-stop shop that spawns across a number of technologies and services, which is great from an advertising or publishing stance. I would recommend AppNexus for the experienced user in the digital space.
It's an integration that we use on a daily basis, mainly for inventory and platform reach. We'll continue to use AppNexus along with a number of other [similar] products that we use on a daily basis.
There are various business models and extensive ways that AppNexus may be suitable. For our platform, it's been beneficial to increase our reach to even more inventory. The optimization tools are valuable for expert users but may not be recommended for new users. Understanding a company's digital role in terms of service and value-add should be defined to select how this is beneficial.

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