AppNexus is a strong partner
October 08, 2019

AppNexus is a strong partner

Rob Schwertley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AppNexus

We added AppNexus to our header bidder stack over 2 years ago. Since then, they've been a consistent top performer. Their reporting is accurate and timely and they have been a true partner to work with.

Pros

  • Account management.
  • Header bidding.
  • Reporting.

Cons

  • Higher fill.
  • Higher CPM.
  • Has helped our overall ROI and has assisted in improving our overall header bidding strategy.
If you are a publisher monetizing your inventory, AppNexus is definitely a partner to talk to.

AppNexus Feature Ratings

Ad Campaigns
Not Rated
Ad campaign creation
Not Rated
Ad deployment
Not Rated
Display advertising
Not Rated
Ad display and retargeting segmentation
Not Rated
Sequence targeting
Not Rated
Ad Network Integration
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad Reporting & Analytics
Not Rated
Ad dashboards
Not Rated
Ad performance reports
Not Rated
Ad conversion tracking
Not Rated
Ad attribution reporting
Not Rated
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated

Comments

More Reviews of AppNexus

  1. Home
  2. Ad Serving & Retargeting Platforms
  3. AppNexus Reviews
  4. User Review of AppNexus