AppNexus Review
October 07, 2019
AppNexus Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppNexus
We use AppNexus as a DSP for programmatic advertising. It's used as part of a stack of tools and other DSPs as part of our display advertising strategies for our clients. It's highly customizable and helps create an advantage for us as we buy impressions for our clients.
- Highly customizable.
- Quality audience.
- Audio ads available too.
- Could be better from a view-ability perspective.
- Interface can be clunky.
- Support could be better.
- Header bidding has been positive.
- Great DSP.
- Driving lower cost CPMs.
- The Trade Desk and Oath Ad Platforms (formerly Brightroll)
We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place.