Best attribution tool I've used
August 30, 2018

Best attribution tool I've used

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AppsFlyer

AppsFlyer, in my opinion, is one of the most powerful solutions for mobile product managers or mobile marketers. It allows you to see exactly where users are coming from, their quality and how well your user acquisitions are doing. I can’t see myself running campaigns without AppsFlyer at this point. Also, features like OneLink deep linking are a nice touch and super useful addition to your campaign optimization game.
  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.