AppsFlyer for Data nerds!
February 28, 2019

AppsFlyer for Data nerds!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AppsFlyer

AppsFlyer has been part of the decision making in choosing and selecting install campaign partner. AppsFlyer is mainly used in the Internet Marketing team. AppsFlyer has the capability to provide raw data, which we can use to detect invalid install. Out there, there are lots of fraud installs, and naive marketers are charged for this.

Pros

  • Ability to provide raw data upon installation.
  • Customized funnel.
  • A vast variety of integrated partners.

Cons

  • Making a customized chart.
  • We're saving lots of money because we can claim for invalid install.
  • We can save budget and allocate to channels with more ROI.
  • For the corporate level, it also provides unlimited subscription.
Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
AppsFlyer has been our greatest source of data to identify invalid installs. However, it will need the users to have a good skill of data analysis in order to extract meaningful insights into budgeting and marketing optimization. But apart from that, just for basic data, AppsFlyer is pretty enough to evaluate the performance of mobile app install marketing channel.

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