Fantastic tool for no-nonsense app attribution
September 25, 2020

Fantastic tool for no-nonsense app attribution

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Deep Linking

Overall Satisfaction with AppsFlyer

We use AppsFlyer to track app download attribution by channel. It is used by our digital commerce and marketing teams to determine best channels for acquisition. AppsFlyer allows us to easily track attribution metrics as well as easily set up attribution links.

Pros

  • Attribution
  • Deep Linking

Cons

  • UI around date selection often causes extra work
  • Lack of compiled data between android and iOS
  • Attribution tracking allowed us to optimize install campaigns greatly reducing costs.
  • We could identify the specific pain-points on a click-to-install basis to update communication outside of the app store's regular update cycles.
  • Branch
AppsFlyer places attribution as its #1 priority vs. a secondary priority for other companies such as Branch. The pricing structure of AppsFlyer is also very reasonable compared with other attribution solutions. Additionally, AppsFlyer's global footprint allowed us to launch the solution globally across all countries we operate in an effortless way.
AppsFlyer is excellent for app attribution tracking and app download deep linking regardless of the industry. Provided the intention of the user is attribution tracking, this is the best-in-class tool for apps for nearly all scenarios.

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