A DAM System that lives up to the promise
July 18, 2022

A DAM System that lives up to the promise

Will Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with Aprimo

Integration wasn't a priority for us up front, however there are certain aspects of the integration process that felt more cumbersome from a discovery process.
Aprimo was implemented to track, manage, and distribute graphic elements and other marketing related assets to the creative team and firm administrative team. It addressed several problems in workflow, controlled availability of assets at security levels, and searchability of assets in a library format. Our use case scope included a primary rollout of a marketing team followed but a more broader rollout to the firm staff.

Pros

  • AI Image Tagging
  • Multiple Asset Editing
  • Dashboard Layout and UI

Cons

  • Power Workspace ease of use
  • Split of onboarding teams in technical vs. less technical
  • Reduced Cycle Times
  • Streamlined Content Processes
  • Organizational Changes to Materials

Do you think Aprimo delivers good value for the price?

Yes

Are you happy with Aprimo's feature set?

Yes

Did Aprimo live up to sales and marketing promises?

Yes

Did implementation of Aprimo go as expected?

Yes

Would you buy Aprimo again?

Yes

Aprimo is well suited to organize digital assets, the system can be programmed (with thoughtful planning) to create opportunities to improve workflows and allows customized security on those digital assets.

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