Aprimo for the win!
July 30, 2022

Aprimo for the win!

Stacey Hunsdon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Campaign Management
  • Marketing Operations

Overall Satisfaction with Aprimo

I can't answer this as we didn't integrate with other solutions.
We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.
  • Flexibility to work with our specific needs not just out of the box product.
  • Ability to alert users of their tasks and remind them if not competed in set time period. Less emails from team members chasing others for task completion.
  • Ease of getting approvals documented from various stakeholders without delays.
  • Anything we have come across that needs changing we have been able to get Aprimo to deliver for us. So not really any issues that I can see.
  • The stream-lined content process with agency partners who have access to our Aprimo client.
  • In app creative review and redlining makes changes easy for client and agency.
  • Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

Do you think Aprimo delivers good value for the price?


Are you happy with Aprimo's feature set?


Did Aprimo live up to sales and marketing promises?


Did implementation of Aprimo go as expected?


Would you buy Aprimo again?


Personalization is the key to Aprimo's success for us.
As mentioned, we have had our Aprimo interface custom built with our Aprimo partners so it has delivered exactly what we needed. Our company was highlighted as an Aprimo VIP award winner.