A flexible, well-supported and powerful web analytics package
April 21, 2020
A flexible, well-supported and powerful web analytics package
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with AT Internet
AT Internet is used to understand online audience behaviour across the full range of online content services offered by RTÉ, including text, video, and audio. It is used for real-time audience monitoring and longer-term consumption patterns, helping Editors and Product Managers make effective service and content decisions.
It enables analysts to understand key drivers of consumption patterns through big data analysis and support stakeholders across the organisation with dashboard views
It enables analysts to understand key drivers of consumption patterns through big data analysis and support stakeholders across the organisation with dashboard views
- A very strong, supportive team who are keen to develop the relationship and deliver business value
- Excellent 'real-time' data availability through rapid data processing
- Powerful tools for analysing content consumption and usage patterns
- A range of API options to deliver data in the format required
- A process of continuous evolution in the data tools provided
- A lack of custom labels on video and audio, but this is being addressed with an imminent release
- A somewhat complicated tagging system and event tagging due to legacy systems
- Some limitations with the API
- Editors are able to take far more rapid decisions. This has helped drive continuous double-digit growth in RTÉ online consumption.
- It is enabling big data analytics projects which can benefit curation and service enhancement.
- Key business user tools are easy to use, aiding productivity.
- comScore Digital Analytix (discontinued), Google Analytics and Adobe Analytics
AT Internet has many advantages over both such as fully processed real-time data availability (vs. comScore/ Adobe), video and audio analytics (vs. Google) and enhanced support.