AWeber is a great investment for mass email marketing!
December 06, 2018

AWeber is a great investment for mass email marketing!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AWeber

AWeber was previously used by my organization for our email marketing needs. This was being implemented specifically by the marketing department, but was used for advertising services deployed by our organization as a whole. For us, it solved the problem of getting out sharp, eye-catching marketing emails while being able to access analytics about those emails. In the end, this allowed us to pinpoint what was working with our emails and what wasn't.
  • Their customer service was pretty great. I was able to get answers to my questions fairly quickly, which was helpful when I was under a deadline
  • Their pre-built email templates are customizable. This is fairly standard across most email marketing sites now, but I preferred AWeber's templates to ones I found on other sites. There was more variety and more options for customization
  • The analytics provided for each email were, for the most part, comprehensive. They worked well for what our organization needed at the time, and it was helpful to see open rates, click rates, etc.
  • I'd love to see more extensive analytics options become available. It would be great to see tracked emails where I could see when someone opened one of my emails, forwarded that email, etc. Details like this would help our organization better hone in on when our target audience is active.
  • AWeber's email analytics helped our organization figure out what was working (and not working) in our email campaigns. This, in turn, allowed us to continually improve our emails, thus improving our email open rates and click rates.
My organization used AWeber for about a year and has since moved to the HubSpot CRM. This was for a variety of reasons, but in terms of email marketing in particular, AWeber is still a very strong contender. If I were to start my own business, I would absolutely go back to using AWeber.
AWeber is great for launching mass email marketing campaigns. If you have a large database you need to reach all at once, a service like AWeber is ideal. The only scenario where I think a service like this would not be appropriate is if you are sending more personalized emails to 1 person (or a small group of people).

AWeber Feature Ratings

WYSIWYG email editor
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports