Item: Zendesk Sell
Rating: 10
Author: Thomas Henderson

Use Cases and Deployment Scope

Base CRM is used by our sales department during our entire lead nurturing process. The problem that it currently solves for me and my team, is ensuring that no leads are dropped and that I can understand what is happening with a lead just by looking at the lead profile within Base. It keeps us organized and ensures a positive experience for our leads.

Pros and Cons

Pipeline Management
Reporting
Task Management
Display of lead information

Ability to format text when taking notes
Flexibility of adjusting stages within the pipeline

Return on Investment

Keeps sales reps organized and the team can all be on the same page regarding specific deals
Revenue generating activities are easily focused on
Reporting allows our team to understand the nuances of our sales process by showing us the data that is important

Alternatives Considered

Salesforce and SugarCRM

I have used Base CRM for 3 years now and I haven't looked back. Compared to Salesforce, Base is significantly more functional and intuitive.

Other Software Used

Outreach, Data.com, LinkedIn Sales Navigator

Likelihood to Recommend

Base is an incredibly functional CRM. And best of all? It's not Salesforce (which has somehow succeeded)! The reporting within Base is robust, as well as the seemingly unimportant task management side of sales. My only real feedback is - allow users to format their notes.

Fantastic!

Software Version

Overall Satisfaction with Base CRM