Birst Review from Advertising Point of View
Anonymous | TrustRadius Reviewer
Updated January 08, 2019

Birst Review from Advertising Point of View

Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Birst

Used across the business to pull buying and selling prices for the individual clients, all the way to larger agency level. It is currently linked to other products as well, which is how it is updated for reporting each day. It allows for information to be refreshed on a scheduled basis where in which this means the data team does not have to spend their time consistently running basic reports, other teams can pull it off themselves.
  • Allows individual teams opportunity to create their own individual dashboard, specific to their clients and needs.
  • Splits our costs easily, with an easy to use filter option, making reporting much faster.
  • In order to run Birst on a schedule, a ETL had to be created, this would be much more helpful.
  • Visually Birst could improve, we use a large amount of visualisations in presentation and have to use a different software to create these
  • Lack of stability in the product, we often experience issues where in which Birst is delayed or down. This being rectified would be extremely beneficial across the entire business.
  • Speed and agility
  • Decreased deployment time and risk
  • Ability to do ad-hoc analysis and scheduled reports
Ad hoc reports are run weekly through the use of Birst with ease across the data and systems team. It is easy to update and accepts loading data well with minimal issues encountered. The majority of the time Birst allows for scheduled reports and updates to be run. It holds our large data as well, and allows to be quickly processed into a dashboard. For our largest data sets, it does take more time to upload these.
Key evaluation criteria:
- Is how quickly the query runs
- The code and metadata for the database
- How user-friendly the output is
- Ability for the dashboard or output to be shared amongst the business
- The visualization tools
- Stability of the database
Birst is a good data storage system which also allows for us to create different dashboards, therefore is a good choice for holding our past buying and selling information.
Birst has a good ability to hold complex data in large volumes. It loads separate information quickly and in a logical manner. It has good connectivity to other software in order to pull data from it. It aggregates data well, however we only a few data sources, with some of them being uploaded information from extracted excel sheets.
Well suited to provide an easy to use dashboard for non-data analysts. Allows for pulling off figures easily due to the filtering tool and being able to hold multiple different databases on one server. The small visualizations that it does provide are useful as well for our teams. For weekly reporting it is a useful tool, and is easily able to link to other software as well.

For a software which needs to be frequently updated on a schedule it is not always very suitable. There are some instances where in which Birst is down and we are unable to produce reports on time or with the most recent information.

Birst Feature Ratings

Pixel Perfect reports
Not Rated
Customizable dashboards
Report Formatting Templates
Drill-down analysis
Formatting capabilities
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Publish to Web
Not Rated
Publish to PDF
Not Rated
Report Delivery Scheduling
Pre-built visualization formats (heatmaps, scatter plots etc.)
Location Analytics / Geographic Visualization
Predictive Analytics
Not Rated
Multi-User Support (named login)
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
Responsive Design for Web Access
Not Rated
Dedicated iOS Application
Not Rated
Dedicated Android Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated

Additional Questions on Birst Capabilities

Birst is a reliable BI platform that has developed through uploads via the cloud, easy tabular views, quick manual uploads and links to SQL databases. It however does not compete with other BI tools with the data manipulation and connections when your data is uploaded in the platform and the visualisation and customisations available. The automation aspect is very useful and is one of the top features, alongside the user hierarchy and permissions. Birst is an easy and useful tool for finicial reporting, however is not currently the best option on the market for providing easy to understand, edit and present visualisations.
The 2 other BI tools we use alongside Birst are much more flexible and easy to initially use. The loading and data connections in Birst can feel clunky and much longer. The financial reporting side however does compete well. The major issue for our usage is the visualisation aspect, Birst’s visuals are limited and not always very nice. The customisation is much more limited ans harder to adjust quickly.
We do not currently use this function due to other tools providing a much more complex dashboard app. This is a feature that we do consider useful and if the BI visualisation are improved, something we would try to use more frequently.
This is a very useful feature of Birst which we do use as not all our data comes from the same location. There are multiple ways in which we utilise this function, especially for the automation capacity of Birst. We often consume data from different warehouses and through manual upload, having the semantic layer in place allows us to process this both quickly and automarically, removing our manual checking process.
Personally I have been using Birst for over a year now and have seen minimal updates. This is mainly related to the BI visualisation side and how you manually upload data.

Evaluating Birst and Competitors

Due to the change in the market and the current focus on AI, this would come into play when deciding a BI tool. Other considerations would be the scale that the platform could reach re data volumes. Birst often crashes which is something that we would need to take into account. Links to the cloud and security are a large focus at the moment. One of the main issues is the style, customisation and options for visualisations. The option to import new or design your own visual or infographic is a very useful feature when trying to explain what your data is saying in a new and appealing way.