Bitly Is Efficient and Cost-Effective URL shortener and tracking service.
March 25, 2022

Bitly Is Efficient and Cost-Effective URL shortener and tracking service.

John McElhenney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

Bitly is one of the early URL shortener programs. I like being able to track all clicks over a limitless timeframe. I can always go to my Bitly dashboard and see the results of my shared URLs from AD campaigns, FB posts, and other content streams I push to.

Bitly is easy to use. The URL for seeing the metrics over time is also simply adding /# to the link and there is your data.

I have created so many links over time that I occasionally run into "unique" URL names conflicting with links I had already created.

Bitly is fast, complete, and provides excellent back-end reporting.
  • Builds unique and readable URLS:
  • Reporting is robust and very easy to access.
  • Using Bitly as a default shortener for Twitter or Tweetdeck provides an additional layer of accountability and reporting.
  • Shortening apps have gotten a bad rap and are blocked on some sharing platforms.
  • Increase the level of security to eliminate some of the objections to Bitly inclusion.
  • Reporting
  • Unique URL if needed
  • Easy client access to link performance
  • No real monetary impact, but using Bitly can provide a layer of accountability that clients appreciate.

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Any time you need robust and independent tracking of your links works like a charm. There are scenarios and platforms where shortened URLs are prohibited due to the potential of link baiting or link switching.