Bitly Is Efficient and Cost-Effective URL shortener and tracking service.
March 25, 2022

Bitly Is Efficient and Cost-Effective URL shortener and tracking service.

John McElhenney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

Bitly is one of the early URL shortener programs. I like being able to track all clicks over a limitless timeframe. I can always go to my Bitly dashboard and see the results of my shared URLs from AD campaigns, FB posts, and other content streams I push to.

Bitly is easy to use. The URL for seeing the metrics over time is also simply adding /# to the bit.ly link and there is your data.

I have created so many bit.ly links over time that I occasionally run into "unique" URL names conflicting with links I had already created.

Bitly is fast, complete, and provides excellent back-end reporting.
  • Builds unique and readable URLS: bit.ly/MYCONTENT.
  • Reporting is robust and very easy to access.
  • Using Bitly as a default shortener for Twitter or Tweetdeck provides an additional layer of accountability and reporting.
  • Shortening apps have gotten a bad rap and are blocked on some sharing platforms.
  • Increase the level of security to eliminate some of the objections to Bitly inclusion.
  • Reporting
  • Unique URL if needed
  • Easy client access to link performance
  • No real monetary impact, but using Bitly can provide a layer of accountability that clients appreciate.

Do you think Bitly delivers good value for the price?

Yes

Are you happy with Bitly's feature set?

Yes

Did Bitly live up to sales and marketing promises?

Yes

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

Yes

Any time you need robust and independent tracking of your links bit.ly works like a charm. There are scenarios and platforms where shortened URLs are prohibited due to the potential of link baiting or link switching.