Amazingly easy way to make a mountain of insights more searchable and usable
August 05, 2022

Amazingly easy way to make a mountain of insights more searchable and usable

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomfire

- Repository for all research and insights
- Onboarding of new employees
- Organizes thematic work (e.g., ad testing, brand health)
- Distribution of insights (e.g., newsletters, Teams integration)
  • Simplicity of uploading
  • Search
  • Organization around themes (Series)
  • Greater customization of home page
  • Easier navigation of the underlying document organization
  • Ability to download individual pages from powerpoint decks
  • Some usability improvements around formatting of new posts
  • Quickly finding information that can help us make decisions
  • Not wasting time re-asking questions when we already have the answers

Do you think Bloomfire delivers good value for the price?


Are you happy with Bloomfire's feature set?


Did Bloomfire live up to sales and marketing promises?


Did implementation of Bloomfire go as expected?


Would you buy Bloomfire again?


- Easier to use
- Easier to upload new information
- Easier to search
- Easier to share

Bloomfire search-ability means much less work trying to organize and categorize documents. That means easier upload, which means more information gets stored there and used.
Ad testing:
  • PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
  • Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
  • Total time to build: 1 hour

Concept testing:
  • PTS: things get lost, findable but version control
  • Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
  • Total time to build: 1 hour