Quality search recommending the right products to my customers

There are many many options to customize and manage our profile. I've found all the options intimidating at times because there's so much to click on.

I've attended multiple virtual training sessions with Bloomreach support and I was very impressed. Short of taking two months to learn our business, the Support operator was able to give valuable and relevant information during the training. The broader topics he focused on gave us the tools and stable foundation to properly use the Bloomreach tool and all of the options within it. Doing live-scenarios with our actual searches was the most beneficial to me.

I like the synonym tool. We browse our "no results" search queries and match them up with our items via synonyms to return results in the future. Actually, the "no results" report is very helpful as it quickly lets us identify our gaps.
An issue we run into is regionally supplied products. For example, we sell chairs nationwide, but we get these chairs from local suppliers. With that, the SKU is different from Florida vs California. This is tough for Bloomreach because rules are global. Whereas we would benefit from having regional synonym rules.