No blooming campaigns without Bloomreach Commerce Experience Cloud
Overall Satisfaction with Bloomreach - The Agentic Platform for Personalization
At Notino we use Bloomreach Commerce Experience Cloud every day for almost everything, well at least CRM related everything. For segmentations, scenarios, reporting, customer properties and event tracking. Mostly everything (well okay about 80%) I need for my work I find at Bloomreach Commerce Experience Cloud. It helps us track customer activities on web, how they react on our emails or PNS or SMS, even weblayers. I can target very precisely every campaign. I can even make dynamic content thanks to jinja programing in email webhooks. Or make multichannel campaigns or multilevel campaigns that can be active for months (or even years) and can target new and new audiences and then track the results of the campaign.
Pros
- Segmentation
- Scenarios
- Customer profile
Cons
- Loomi
- Multilevel reporting
- YoY over 5% increase
- 10% better conversion rate with multichannel campaigns
- 40% conversion rate via Facebook targeting in messenger
Everything is easier with it. Everything I need in Bloomreach Commerce Experience Cloud can be easily automated. From scenarios and their individual components, through funnels and evaluations or dashboards. Everything can be easily optimized and thereby speeded up and thus of course save me time. I really appreciate the automatic tracking of the movement of segments over a certain period of time. I can immediately see how the segment performed, whether there was growth or, on the contrary, a decline.
The Pipeline CRM tool works mostly for deals, at least we worked with it like that. In my last job, we were selling IT logistic program to logistic companies. So the Pipeline was used to follow leads and keep contacts in order. It provided some kind of automatization if we wanted, but we rarely used it since it was B2B and not B2C and our customers needed the personal meetings.
Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?
Yes
Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?
Yes
Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?
Yes
Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?
Yes
Would you buy Bloomreach - The Agentic Platform for Personalization again?
Yes
Bloomreach - The Agentic Platform for Personalization Feature Ratings
Using Bloomreach - The Agentic Platform for Personalization
A rather wide range of professionals across various teams use the Bloomreach platform in our organization—it totals several tens of users.It's not a tool reserved for just one team; it's used daily by key departments. Specifically, CRM specialists use it for personalized emails, push notifications (PNS), and SMS; PPC teams use it for campaign targeting; and UX designers and product managers leverage it for optimizing the website and mobile application. It is also essential for customer segmentation and managing content personalization.Bloomreach serves as a central agentic platform, ensuring that virtually everyone involved in the customer journey and data-driven marketing actively uses it.
2 - Currently, we have one specialist in our internal team who provides primary technical support for the Bloomreach platform on a daily basis, and one Product Owner who handles deeper support, integrations, and similar tasks. This may seem low, but this ratio is effective thanks to the platform's excellent intuitiveness and user-friendliness.Bloomreach's interface is designed not to require extensive IT knowledge. Even junior users and specialists from marketing or UX can master all the necessary functions for daily personalization and segmentation work within just a few weeks.Therefore, these two specialists are fully sufficient for resolving complex integrations, data management, and any ad-hoc technical inquiries, while a wide range of users works with the platform independently and without constant support.
- abandoned cart
- abandoned wishlist
- refill campaigns
- omnichannel campaigns (email, PNS, weblayer etc in one campaign)
- PPC camapigns
- Omnichannel - each customer is targeted via their prefered channel
- personalised weblayers
- personalized promotions banners
- omnichannel campaigns with SoMe in real time


Comments
Please log in to join the conversation