Reliable, Affordable Intent Data
October 25, 2017

Reliable, Affordable Intent Data

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

I use Bombora on behalf of a client who is looking for low funnel leads. We filter Bombora data through our digital marketing channels to find companies in market for our client's services. This data is being used by the sales and marketing departments in efforts to drive awareness and low funnel leads.
  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
  • The surging data is at the company level, not individual level, which can be misleading for larger target accounts
  • The data only refreshes once per week
  • You can not see how companies trend over time past week-over-week
  • Bombora has increased our success rate in driving sales meetings
  • Bombora has helped us narrow our target audience
  • Bombora has helped us locate potential customers not previously in our marketing funnel
We pull reports that say which companies on our target account list are showing signs of being in market for our client's services. The reports would be more helpful if it showed trends a company follows over time (not just week-over-week) and what behavior a company is exhibiting online in order to be considered in market.
Bombora is good for determining target audience, for Account Based Marketing campaigns, educating sales and marketing teams on what is relevant to an account. Bombora helps companies with smaller budgets spend smarter. The platform is less relevant for broad awareness campaigns as the data determines who is actively interested in your industry/product offerings in the current moment.

Bombora Feature Ratings

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