Great tool to get started with ABM
October 31, 2019

Great tool to get started with ABM

Parker O'Very | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We used Bombora's Surge Score software to measure the buying intent of prospect accounts. We are 100% account-based for marketing and sales. Bombora's plugin in Crunchbase really helped us gather good data around our target accounts. It was great and convenient to have it right within Crunchbase as well. It was not a perfect tool (part of the reason we switched), but it did pretty well. It was great for our crawl, walk, run approach to shifting to ABM.

Pros

  • Great integration in Crunchbase.
  • Good surging intent data.
  • Good search categories for standard business segments and industries (though not the best for ours which is not standard).

Cons

  • We sell enterprise solutions to Channel Sales professionals. Channel sales proved to be too nuanced for Bombora's standard marketing and sales segmentation approach.
  • I believe Bombora is built on the Clearbit platform to show data by the company. In our experience, Clearbit has shown to be much less accurate than alternatives. This gave us more false data than we would have hoped.
  • The categories that Bombora uses for search and intent data were not very relevant to Channel Sales (probably too nuanced). It would be great for SEO companies, sales enablement companies, marketing agencies, etc.
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
6sense is not as large a player as these other alternatives, in my opinion. But it is still a great platform. It all comes down to how much you are willing and able to spend. Bombora will give you great and actionable data for account prospecting and can be a great starting engine for your ABM strategy.
We did not use Bombora to generate reports, except those available in Crunchbase.
In truth, I have recommended Bombora to colleagues. It was a great stepping stone for us and would be for many other companies out there. For many, it might even be the perfect end solution. It is quite a bit less expensive than our current solution, but it also didn't meet all of our needs. Perhaps in a future version of the product.

Bombora Feature Ratings

Company information
6
Industry information
5

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