Item: Bombora
Rating: 9
Author: Verified User

Overall Satisfaction with Bombora

Use Cases and Deployment Scope

Bombora has enabled us to have much more granular intent search behavior amongst the accounts that our Sales teams prospect into. This intent information is shared with Sales so that it aligns both the marketing intelligence + their front-end sales insights in order to paint a better picture of what may be happening in their accounts.

Pros and Cons

Pros

Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Cons

I can't think of any other functions right now, as our suggestions have recently been implemented.

Return on Investment

While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function.

Systems Integrated With

Tableau
Salesforce
Snowflake

I can't speak from the operational side, but our team uses these quite frequently. I'd even go as far as to say daily.

Alternatives Considered

I haven't used any other, as Bombora has always remained the best in class in my experience.

Key Insights

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

Likelihood to Recommend

I'd say that any organization can benefit from having a solution like Bombora listen closely to the intent keywords being used by their prospects. Understanding which topics are relevant towards your business is key to being able to utilize Bombora to the fullest. Bombora's "trends" functionality also can help you in your intent topic creation. Organizations that are looking to refine their intent data can benefit greatly from utilizing Bombora.

Bombora Feature Ratings

Comments

Please log in to join the conversation

When It Comes To Aligning Sales Insights + Marketing Intelligence, Bombora is leading the way~