Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
Recent Reviews
How Bombora Differs From Its Competitors
Awards
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Popular Features
- Company information (34)7.979%
- Industry information (29)7.070%
Reviewer Pros & Cons
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Product Details
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- Competitors
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- Downloadables
- FAQs
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
Bombora Screenshots
Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(89)Attribute Ratings
Reviews
(1-25 of 26)Companies can't remove reviews or game the system. Here's why
March 04, 2024
Bombora has been useful for selecting the right audience
- 6sense
One major factor that influenced to have Bombora apart from the quality of data is competitive pricing.
March 17, 2023
Only for very specific use cases
December 30, 2022
Bombora Helps Lead Gen for Companies of All Sizes
They are different platforms, we actually think they both work in unison, as Bombora does not provide as much granular information on the company and who is actually searching, however, they provide a stronger initial overview of user intent than other products and a holistic picture so we can see what actual topics the company is searching for to be able to approach them effectively.
December 22, 2022
Bombora is Great for Sales Prospecting.
Score 7 out of 10
Vetted Review
Verified User
- 6sense
6sense allows you to use your own keywords to track for buyer intent and Bombora doesn’t.
December 15, 2022
Great Intent tool to enhance your pipeline
December 13, 2022
Bombora Rewiew
N/A - have not evaluated other services.
December 13, 2022
Great for Account Planning
None at this point.
December 09, 2022
A customized way to utilize topics to pinpoint industry pain-points and company buying intent.
December 09, 2022
Bombora delivers time and again
- Demandbase and 6sense
On a par, we use all three of these either currently or in the past
Each tool has its benefits it would be good for the tools to co-exist and learn to further the improvement
Bombora is the current go to and continues to deliver - that said the marketplace is competitive, so we need to continually assess the market best
Each tool has its benefits it would be good for the tools to co-exist and learn to further the improvement
Bombora is the current go to and continues to deliver - that said the marketplace is competitive, so we need to continually assess the market best
December 09, 2022
Bombora Surge Data
Above average performance on a broader base of contacts
December 09, 2022
Bombora is one of the best tools we have ever used in our company
The way Bombora "blends" with our systems is fascinating and very enriching.
December 08, 2022
Great for intent data and ABM targeting
Enjoy Bombora a lot more than when we had Demandbase. DB seemed a lot clunkier, harder to use. Salespeople didn't trust the data as much.
September 08, 2022
Taking the guesswork out of marketing
Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.
September 07, 2022
The best and most accurate data intent software!
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
September 07, 2022
Bombora -- great intent data for your marketing and sales teams!
August 31, 2022
Bombora's Intent Data Fuels Marketing Campaign Creation
- 6sense
I haven't compared them to other vendors, but I have heard of 6sense.
August 31, 2022
When It Comes To Aligning Sales Insights + Marketing Intelligence, Bombora is leading the way~
I haven't used any other, as Bombora has always remained the best in class in my experience.
August 28, 2022
Bombora Intent data
August 25, 2022
Honest Review of Bombora
While we use both TechTarget and Bombora at our company, Bombora provides a better high level view for our Marketing department to use for our various programs and initiatives. On the other hand, TechTarget is a better tool for Sales to easily identify prospects with high intent and go after them.
August 25, 2022
Incredible experience and stellar product
I do not have a ton of experience with the other products but from the demos and calls I was on Bombora was the leading product in this area.
Additionally, the main deciding factor about choosing Bombora was their stellar sales team that prioritized our business needs over any features that the other companies were pushing down on us.
Additionally, the main deciding factor about choosing Bombora was their stellar sales team that prioritized our business needs over any features that the other companies were pushing down on us.
August 25, 2022
Bombora Review
Bombora is solid, but room for improvement
August 24, 2022
Good Starter Tool
We saw more features with some competitors, but Bombora fits into our budget nicely and is a nice starting tool.
August 23, 2022
Bombora is the fuel to our revenue generating engine
- 6sense and Qualified
If Bombora is the fuel for the engine (the data), then 6sense and Qualified are the airplanes. We were looking for more data/fuel to throw on our revenue generating engine and didn't need a full suite of features to automate our outreach for us. We are a small company and looking for maximum efficiency.
November 11, 2021
Leading B2B data provider
Bombora provides the best B2B targeting solutions for paid media relative to competitors. Madison Logic is a great B2B provider for brands looking to get content (e.g. case studies, white papers, eBooks, etc.) distributed and syndicated to a broader B2B audience. Bombora enables B2B agencies and brands to easily upload their ABM lists for audience targeting - just as turnkey as data onboarding through LiveRamp.
February 24, 2021
Intent data provider soon to be passed by ZoomInfo
Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is a one trick pony with only weekly intent data. I see ZoomInfo soon surpassing Bombora as the best intent data provider, collecting first party web intent, streaming intent, and weekly intent data signals.