Bombora Intent data
August 28, 2022

Bombora Intent data

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We looked to use Bombora to help at bringing intent data to our sales reps. Our Sales reps use the intent data to make account plans and reach out to prioritized buyers in their territory. We also integrate it with Salesforce and Outreach so we can surface actionable insights for our reps to action off of.
  • Intent data
  • 3rd party integration
  • SFDC integration
  • Outreach notifications
  • Contact information
  • Admin UX
  • Allow us to engage with buying team.
  • More engaged contacts
  • Complimentary data
  • Intent data
  • Surging topics
  • Integrations
Fairly intuitive and easy to integrate Bombora with their partners such as Outreach and Salesforce. There are a handful of limitations in the Outreach integration that limit what you can surface up, especially in our use case where our inside sales team following up on leads don't own the accounts so they were not notified of surging accounts.
From what I've gathered, Bombora does a decent job at sourcing their intent data. While intent at times can be tricky, we have had a few complaints about the quality of insights Bombora has pushed to our systems. With more and more laws and regulations being passed this will be something that is top of mind for us as we evaluate our data governance strategy.

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Bombora is well suited in the B2B SaaS space but will need to continue to innovate given the emerging presence of intent providers. ZoomInfo, LinkedIn, G2, TechTarget, and 6Sense....just to name a few of the ones we see internally here that also provide intent data. We need a way to easily visualize all this intent data into one pane of glass for our reps.

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