Great Audience builder, but still have work to do in Latin America
August 31, 2022

Great Audience builder, but still have work to do in Latin America

Henrique Sá | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

I used Bombora to build audiences in LinkedIn and Display campaigns. We send them our prerequisites like age, job title, and company, and they build audiences that connect with these tools. Not only that, but they also review the built audiences to understand if we are achieving the goals we seek or if we need to improve.
  • Build audience
  • Find prospects
  • Find search interest
  • Improve accuracy for the Latin American market
  • Have a self-service platform
  • More integration with other tools
  • Advertising efficiency has decreased, as the audience is smaller
  • Demand identification is not great for Latin America
  • Pipeline conversion rate is great
  • LinkedIn
  • RollWorks
Apart from the legal approval process by the company, the integration is native between the tools.
For large markets like the American market and the European market (EMEA), Bombora works well, identifying customer demands based on search intent. Now, for Latin American countries, the tool is still not as accurate to find, especially demands based on search intent, being a better alternative for just building audiences with positions and company info.

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For American and European markets, they are excellent. Not so much for the Latin American market. I recommend using them to build audiences with your business requirements, such as age, job title, company, and platforms you want to use. Be aware they also find search interest so that you can build target audiences.

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