Bombora - Next Level Intent Data.
September 07, 2022

Bombora - Next Level Intent Data.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

Bombora is used as one of the central key Marketing and Sales tools that are used to find relevant accounts to reach out to. We use it to fill our CRM with accounts that have interest and intent in key areas that are relevant to our business that we can discuss with leads from the company at hand. Some business problem that Bombora solves is the very difficult question in Sales "who is actually looking to purchase our solution." Finding companies in a vertical is easy, but finding companies that are interested in buying right now is hard. Bombora helps to solve that.

Pros

  • Ordering companies in a given vertical by magnitude of interest.
  • Showing what kind of terms are actually being searched by companies.
  • Giving users confidence that their outreach isn't falling on deaf ears.

Cons

  • More search terms.
  • More guidance specifically for sales teams (not just marketing).
  • Better explanation of how intent is actually calculated.
  • better outreach - 50% more leads converted to SQLs.
  • Hubspot
I was not involved in integration, but it is easy to use. It is a few fields attached to a company with a list of their search terms and the count of terms.

Do you think Bombora delivers good value for the price?

Not sure

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bombora go as expected?

I wasn't involved with the implementation phase

Would you buy Bombora again?

Yes

It is well suited for software companies who work in niche markets that have to speak to specific individuals in a company about a topic that only makes sense to a handful of people. This is because Bombora can pick up on search terms used and determine if there are those individuals in a company in the first place. For example, I wanted to reach out to higher education institutions but wasn't sure if they were actually looking at the concept our software deals with. I checked bombora and confirmed that there were indeed dozens of universities that were searching relevant terms, so I started outreach.

Bombora Feature Ratings

Intent Data ()
Not Rated
Sales Intelligence Data Standards
7.0
Company information
9
Industry information
5
Platform Integration Features ()
Not Rated

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