Item: Brandwatch
Rating: 10
Author: Joakim Nilsson

Overall Satisfaction with Brandwatch

Use Cases and Deployment Scope

We help install Brandwatch within other organisations. Typically across teams such as Communication, Customer Service, Marketing and PR helping them understand what's being said about their own brand and competitors. Teams will be able to measure and benchmark marketing effectiveness, how their brands and products are being perceived, customer service outreach and business critical competitive insights.

Pros and Cons

Pros

Ability to get exactly the data you need by using complex search queries, ruling and categorisation of data.
Unsurpassed possibilities to present the data in highly customised dashboards
Quality of data

Cons

Automated reporting
Support for more languages

Return on Investment

Business critical for our clients as they get near realtime insights on their marketing, products and services

Alternatives Considered

Synthesio,Radian6

Better flexibility to present the data and overall much better data quality especially compared to Radian6 which we found extremely disappointing.

Users and Roles

50 - Customer Service, Marketing, PR, Communication, Product, Sales

Likelihood to Recommend

Brandwatch is an enterprise solution focused on social media monitoring and analytics. It is not a platform for engagement on social media although it plugs in with Hootsuite and Spredfast.

Comments

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The ultimate platform for social media listening & analytics

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