We use Brandwatch to monitor and listen to social and digital conversations for our clients. It is globally used across the organization, across several different teams. Its modern design and interface has helped to address a wide range of business problems including crisis communications and helping us to understand our clients' audiences. The execution of a social media listening solution is essential for most businesses today. Brandwatch is an excellent tool for monitoring reputational risks and summarizing online conversations. Not only is Brandwatch helpful in the analysis of social datasets but it also enables us to combine social with other platforms. I would recommend Brandwatch to a business of any size thanks to its versatility.