The best tool ever for mass e-mailing
January 23, 2024

The best tool ever for mass e-mailing

Charles Marsan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Brevo

I've been using Brevo for nearly 8 years. This tool came in very handy when I was doing my PhD. I had built a questionnaire that I had to send out to over 5,000 members of a university and follow up on. The tools available on the platform enabled me to schedule my mailings at specific dates and times, in order to improve my response rate. What I liked most was being able to see the click-through rate on the various links in my questionnaires. Also, the fact that I could follow up with those who hadn't opened my email helped me achieve a response rate that exceeded all expectations. Experts had predicted that I wouldn't get more than an 8% response rate, due to the theme I was dealing with (conflicts of interest) and the length of the questionnaire. However, I succeeded in obtaining over 25% of responses, which enabled me to produce some very significant statistics for this project. Subsequently, thanks to my recognized skills in this field, I was able to secure a contract as a university researcher for further work involving 25,000 people worldwide. Without Brevo, this would have been impossible. It's one of the most powerful and cost-effective e-mail creation tools I've found on the Internet, and what's more, it's available in French.
  • The aesthetic quality of creative tools
  • The simplicity of the tool for creating e-mail lists
  • Statistics to track target behaviour and the ability to resend only to those who haven't responded
  • I find it difficult to identify which members are on several different lists
  • I find the filters quite complex to use
  • I'd like to be able to split certain lists according to a criterion, e.g., men versus women, to create two new lists, but I can't figure out how to do it
I don't use this tool for my personal emails, but for academic research purposes, I find it the most powerful on the market while remaining fairly simple to use. Whether it's the creation of lists of participants with different characteristics, the simplicity of using Excel to enter data or the production of real-time statistics when sending out e-mail campaigns, this tool is really very powerful for all forms of research questionnaire administration.