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Brevo

Score8.5 out of 10

346 Reviews and Ratings

What is Brevo?

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Media

Marketing Automation - Dashboard
Marketing Automation - Sample Workflow
Sample Email Campaign Report
Integrations and Plugins

1 / 4

Top Performing Features

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.8

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.6

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.4

Areas for Improvement

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 8.1

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 8

It's a good tool worth getting to know

Use Cases and Deployment Scope

I use it to send newsletters and automate emails for sales of my meditation courses. The challenges with my business are related to making sales and marketing more dynamic and less labor-intensive on my end. Brevo gives me many automation options, tracking capabilities, and excellent support when needed.

Lo uso para enviar newsletter y automatizar emails para ventas de mis formaciones de meditación. Los desafíos con mi empresa, tienen que ver con las ventas y comercialización que se puedan hacer de manera más dinámica y sin tanto proceso de mi parte. Brevo me da muchas opciones de automatización, seguimiento y buen soporte cuando se necesita.

Pros

  • Email automation
  • Newsletter
  • Link with other apps
  • Automatización de correos
  • Enlace con otras apps

Cons

  • Greater integration with other platforms
  • greater ease in your CRM
  • WhatsApp automation is complicated
  • Más integración con otras plataformas
  • mayor facilidad en su CRM
  • la automatización de whatsapp es complicada

Return on Investment

  • Not many messages end up in spam.
  • Brevo's AI doesn't work very well.
  • little, low email reading
  • Poco, los mensajes se van mucho a spam
  • poco, la IA de brevo no funciona tan bien
  • poco, baja lectura de los correos

Usability

Alternatives Considered

Mailchimp Transactional Email (Mandrill)

Other Software Used

ClassOnLive, ManyChat, Zapier

Brevo for perfect email deliverability and tracking

Use Cases and Deployment Scope

We use Brevo to help with emailing from WordPress site and also for a standalone email newsletter that is sent twice monthly.

The first was very important. We had to substitute web host contact forms and email for a reliable solution and Brevo was inexpensive and reliable. There are even free price plans available for a low volume of transaction emails (contact forms, etc.)

Pros

  • Once configured, it simply works. Every single time.
  • There are robust analytics and tracking of individual emails even on free plans.
  • You can buy extra credits for overages instead of having to upgrade your plan.

Cons

  • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
  • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
  • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
  • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.

Return on Investment

  • From the website, everything simply works. You must have a solution for emailing, and Brevo has been rock solid for us.
  • Even when something doesn't work, either non-receipt or other complaints, it's relatively easy to dig in to the data and check the delivery and even whether the item was opened and what was clicked. That's important, and Brevo delivers.
  • On the outbound side, my biggest frustration is not having easy access to click reports, by click and by user.

Usability

Alternatives Considered

Intuit Mailchimp and Constant Contact

Other Software Used

Slack, Zapier, Looker Studio

Effective

Use Cases and Deployment Scope

It mainly helped me to prevent my Gmail email from being blocked

Me ayudo principalmente a que no me bloqueen mi correo electronico de gmail

Pros

  • Deliverability
  • Statistics
  • Interface
  • Organization and filters
  • Campaign Programming
  • Contact Capacity
  • Entregabilidad
  • Estadisticas
  • Interfaz
  • Organizacion y filtros
  • Programacion de Campa;as
  • Capacidad de Contactos

Cons

  • A dark mode interface would be essential for my liking and comfort.
  • La Interfaz en modo oscuro seria fundamental para mi gusto y comodidad

Return on Investment

  • Very positive impact on my business objectives
  • Gmail blocking conflict resolution
  • Excellent follow-up on the campaigns
  • Greater deliverability
  • Impacto muy positivo en mis objetivos comerciales
  • Resolusion de conflicto de bloqueos por parte de gmail
  • Excelente seguimiento de las Campa;as
  • Mayor entregabilidad

Usability

Alternatives Considered

Mailjet

Other Software Used

Mailjet

Great experience with Brevo. I recommend it even for those who aren't marketing experts.

Use Cases and Deployment Scope

We use it to send newsletters and promotions to users who have subscribed or purchased from our online store. Currently, we have the free plan, but we are considering upgrading to a higher plan. We have only run one campaign so far, and it was successful. The design is very intuitive.

Lo utilizamos para enviar newsletters y promociones a los usuarios que se han suscrito o han comprado en nuestra tienda online. Por el momento, tenemos el plan gratuito pero estamos valorando cambiarnos a otro plan superior. Hemos realizado solo una campaña de envio y ha sido satisfactoria. Diseño muy intuitivo.

Pros

  • Simple design
  • Diseño simple

Cons

  • Please offer a trial of a higher-tier plan before switching to see if it could be beneficial for my organization.
  • Ofrecer prueba de algun plan superior antes de cambiarte para ver si puede ser util para mi organizacion

Return on Investment

  • We've only run one campaign with RH Gourmet, but the metrics are clear, which we appreciate. We also like how easy it is to design emails using templates.
  • Solo hemos realziado una campaña con RH Gourmet pero las metricas son claras y es algo que nos gusta. Tambien que sea muy facil diseñar el mail con plantillas.

Usability

Brevo review

Use Cases and Deployment Scope

I've been using Brevo for the last two months, and I found it really complete CRM. It´s very easy to use and has a lot of functions. The support area replyed my questions successfully. I highly recommend this tool as a CRM and as a powerful tool to grow your business.

Pros

  • Email marketing
  • Automatications
  • CRM

Cons

  • Integrations in another chanels

Return on Investment

  • help to save a lot of time

Usability

Alternatives Considered

Intuit Mailchimp, ClickUp and Notion

Other Software Used

ADN Email, Agency AutomationTEAM, AccuCampus