Item: BrightEdge
Rating: 10
Author: Jamie Judson

Overall Satisfaction

Use Cases and Deployment Scope

BrightEdge is currently being used by our organization to monitor the SEO performance of our clients. It is used by the Search Engine Optimization department, however the reports it generates are used by the sales departments within the organization as they are reviewed on a monthly basis directly with the client. The platform allows us to monitor clients progress, organize vital account information, benchmark clients against the competition, as well as keep track of events that happen across the board in SEO or with each individual client.

Pros and Cons

Pros

BrightEdge allows us to monitor the competition specified, allowing us to find their strengths (keywords, backlinks, etc.) and use that to further our clients' success.
The platform also allows us insight into opportunities we may have but do not know about, with the Share of Voice tool and Keyword Discovery and SEO Performance tools.
The dashboards are easy to manipulate and easy to understand allowing you (and the client) to see data in multiple ways, plus there is no limit to the dashboards created.
Wide variety of Search Engines to choose from - Global vs. Local, Desktop vs. Tablet or Mobile, Google vs. Bing, etc.

Cons

The local search engines available are based on demand, therefore they are not available for every location and sometimes not even available in certain states.
While the Events tab allows you to add Events to any account, going back and finding events is not easy to do as there is no "Search" functionality.
The "Save As" functionality in dashboards does not always copy the dashboard exactly, and will default some charts.

Return on Investment

BrightEdge has definitely allowed us to dig deeper into our SEO results, and allows us to catch any hiccups or Google algorithms almost immediately.
The platform has increased employee efficiency and help streamline our department's operations.
By providing our sales reps with BrightEdge reports monthly, we have improved their customer service as well as their knowledge in SEO.

Likelihood to Renew

The positives greatly outweigh any negatives when it comes to this product. In my time using it I have found little error to the platform, and just a few things that could be improved upon. BrightEdge not only provides an amazing and trustworthy product, but the company and their employees go above and beyond on a regular basis.

Likelihood to Recommend

I would suggest the product for larger companies with multiple clients or multiple SEO campaigns. The vendor is beyond helpful in making sure you understand how to use the platform, and working with you to find the best ways to tailor the platform to what you are looking to do. I can't say enough good things about the vendor's communication and follow-through.

Product Usage

Users and Roles

7 - BrightEdge is used mainly by the SEO team, from the Intern all the way up to the SEO & Content Manager. The platform is also used by the Vice President of Digital Marketing in order to monitor campaigns, and work on any campaign hiccups. The Marketing Intelligence Team Leads pulls reports from BrightEdge. In addition, some clients have Read-Only Access to the Platform.

Comments

Please log in to join the conversation

BrightEdge Goes Above and Beyond as an SEO Platform