Item: BriteVerify
Rating: 8
Author: Verified User

Overall Satisfaction with BriteVerify

Use Cases and Deployment Scope

I use BriteVerify to validate email addresses in our CRM system by uploading lists of contacts and exporting the results to view mailable, unavailable, and invalid contacts. It helps scrub our database and get rid of contacts who are no longer current, and allows us to ensure our email deliverability is optimized when sending mass emails.

Pros and Cons

Pros

It allows you to view detailed results of your list imports.
It allows you to easily integrate with your marketing automation or CRM platform.
It allows you to incorporate the API to validate single email addresses seamlessly.

Cons

It would be nice to have a feature that allows you to customize the types of results that you are looking for, i.e. only check emails with invalid domains, Canada domains, etc.
It would be nice to allow you to export the results of email validations for an unlimited amount of time so you can go back a month later to download results.
It would be nice to have more detailed results of emails that have unknown status, as we are sometimes unsure if unknown or risky emails are safe to include in email sends.

Return on Investment

It has provided a very good return on investment when it comes to improvements in email deliverability and limiting spam complaints.
It has allowed us to meet our objectives by removing contacts who are invalid and suspicious contacts (i.e. signed up for our service and provided a fake email address).
It has allowed us to improve our overall bounce rates and delivery rates across our bulk mail sending to prospective customers.

Other Software Used

OneDrive, Wrike, Microsoft Project

Likelihood to Recommend

BriteVerify is a robust and simple to use platform that is great for organizations looking to maintain the health of their email database, and ensures that spam addresses and outdated contacts are recognized in their email data. It is especially great to validate contacts who may be old in your database, who may have moved onto a new company and you are unsure if they can still receive email.

Comments

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Very useful tool that allows me to achieve my email objectives